Fabiola Prieto

Now, I don’t know much about this topic but I went ahead and did some research because this product I found cracked me up.

There’s nothing new about the actual item. Things like that have been out since I can remember, but I see how difficult it can be to market it.

I mean, only those with the right amount of ‘goods’ can actually get the desired results. There are also so many brands of this particular product that, as a company, you really need a great campaign to become the preferred brand.

These guys have done it, in my opinion. I know that by the time I need such product (hopefully not so soon), this particular brand will pop in my head.

WHEN MY ASS IS NO LONGER IN SHAPE, I’M GONNA GET ME SOME ASSETSⓇ.

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Here is an excerpt form Wiki (yes I’m a Wiki Junky) on naming products:

“A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common.

• They strategically distinguish the product from its competitors by conveying its unique positioning
• They hold appeal for the product’s target audience
• They imply the brand’s benefit
• They are available for legal protection.
• They allow companies to bond with their customers to create loyalty.
• They have a symbolic association that fortifies the image of a company or a product to the consumers.
• They help motivate customers to buy the product.”

Some specific product naming techniques:

Product Naming Techniques (wiki)